Max MatsukevichIn loving memory.Rest in peace, Max who would stop showing up. Devour hype. Grow indifferent. Stop trying. Call complacency “observation.” Only “observe,”…May 5, 2018May 5, 2018
Max MatsukevichEntryI would say I’m not one to make excuses, but I am. Two days without an entry, and for no good reason. I haven’t made any progress with…Mar 24, 2018Mar 24, 2018
Max MatsukevichSpace fillerIt’s another one of those days when the mental compartment is having trouble thinking of something to write. A friend of mine suggested a…Mar 22, 2018Mar 22, 2018
Max MatsukevichNotes On Scientific Advertising, Pt. 1These are notes on the first two chapters of Scientific Advertising by Claude Hopkins. These are by no means the most important bits —…Mar 21, 2018Mar 21, 2018
Max MatsukevichCopy and ContentFour chapters into Scientific Advertising, and it’s already evident why so many copywriters recommend, and swear by that book. Claude…Mar 20, 2018Mar 20, 2018
Max MatsukevichDot dot dot…What do you write about when you don’t know what to write about?Mar 17, 20182Mar 17, 20182
Max MatsukevichWhen?Our age is the age of instant gratification. Everything is an instant reward system.Mar 16, 20182Mar 16, 20182
Max MatsukevichThe BeginningWhen nothing immediately comes to mind, I guess the best thing to do is just to take action. So here I am.Mar 15, 2018Mar 15, 2018
