Published in Spotless Says·Jul 3, 201910 Service Design Questions for Cloud Gaming ServicesCloud gaming has come to rain games on us all. — Every Product is a service waiting to happen… In 2019, Google entered the ring with Stadia — allowing users to stream modern games without a console. This is part of a larger shift in the gaming sector to move from products to services: Games are increasingly becoming lengthy live services, as opposed to 40 hour games with a…Gaming5 min read
Published in Spotless Says·Jan 30, 2019How To Change User BehaviourLet’s assume your new design is novel and innovative. It’s based on real user needs and tests well. In other words — it’s the way forward. Now let’s assume that the industry you are designing for has conditioned its users for many years to think and do things a certain…Design9 min read
Published in Spotless Says·Nov 13, 2018The Vandalisation of ‘UX’The original promise of UX — How UX subdisciplines cause oversight — Reductionism vs. Holism — The case for a multi-disciplined approach — Etymologists have long been aware of the effect known as semantic drift — how the meanings of phrases can change over time. For example, mouse and bookmark now make sense as concepts in computers as well as their root meaning.UX11 min read
Published in Spotless Says·Oct 8, 2018“Games as a Service” needs a service redesignThere are many instances throughout history of companies dedicating themselves to short-term financial gain and reading this financial success as customer satisfaction, whilst blinding themselves to the long-term unintended consequences. Today, this is happening with Games as a Service (GaaS) — those addicting, wallet-emptying “bonus” features on both premium and…Gaming11 min read
