Maxime EyraudOn Stranger Things, New Coke, and Cracking the Brand Partnership FormulaHow Netflix’s brand partnership stragegy helps the company capture our attention, fuel fandom, and seize the cultural zeitgeist.Aug 19, 2019Aug 19, 2019
Maxime EyraudExamining Spotify’s master plan for audio dominationFrom new forms of content to hardware development, Spotify is serious about diversification. Where will it go next ?Mar 22, 2018Mar 22, 2018
Maxime EyraudTheaters are dying. Will Disney save them?Content owners are best-suited to turn the broken movie-going experience into something enjoyable again.Feb 15, 2018Feb 15, 2018
Maxime EyraudTaking GIFs, stickers and emojis to the next levelThese shorter-than-short formats have been around for some time, but we’re only just scratching the surface of the business they can…Sep 18, 2017Sep 18, 2017
Maxime EyraudSay ‘Hi’ to Disney-flixSVOD is only the beginning: Disney wants to own your entire visual entertainment experience.Sep 4, 2017Sep 4, 2017