Data Onboarding & Identity Recognition

Not all advertisements should be looked at with disdain. After all, many of the websites and mobile apps we frequent today don’t charge us to view their content since they are supported by advertising dollars. Further, marketers are getting…

There are a lot of misconceptions around which roles and responsibilities a Business Development team owns. Simply put, Business Development should focus on developing the business by satisfying a strategic set of needs. Many…

Enabling Data Transfer through Cookie ID Synching

Integrating with AdTech Platforms

The digital advertising ecosystem is stacked full of platforms offering their own specialized services to enable digital advertising. When we think of the overarching process, Advertisers have a message that they want to send…

Match Rates & Their Significance in Digital Advertising

The AdTech ecosystem is fraught with different platforms that specialize in particular use-cases to assist Marketers with getting the right message in…