Hacking Sales, and Then What?

5 years ago I got into tech. 2 years ago I started Sales Hacker. We do awesome stuff like our Sales Machine summit in NYC, plus tons of actionable content freely available online. Since then, I’ve developed an amazing business network across the world, both in startups and B2B sales.

The other day I was having lunch with a friend in the industry and it occurred to me that this person, who has become a good friend through Sales Hacker, knows very little else about me. I bet this is true across the board, not just him. I get a ton of messages from people who’ve read my book or have been to an event. So I wanted to take this opportunity to tell you who I am when I’m not Hacking Sales.

I recently moved back to New York City after 5+ years in San Francisco. I grew up on Long Island, so it’s good to be close to old friends and my family. I live in the East Village.

My favorite thing to do when not working is play hockey. I was pretty freakin good growing up. I played about 8 hours of hockey in the past 72 hours and now that I’m back in NYC I’m in 3 leagues. Couldn’t be happier about it.

casual Fall skate session 2015

I also love hanging with my puppy, Brie. She’s a 6 month ago King Charles Cavalier Spaniel. I lived with 1 Rottweiler/Bulldog and 2 Pit/German Shepherds before and love big dogs, but Brie is the perfect package for someone who still travels a lot and wants to take her with. I love dogs and plan to have a lot of them, all named after Cheeses. Hence Brie.

And my nephews who live in Philly. They’re 11 and 9.

I’ve been to 76 countries, most of them in the last 10 years. I backpacked through a lot of college and try to make it a big priority still today. Last year alone I traveled internationally to Cuba, Brazil, Australia, Singapore, Thailand, Indonesia, Turkey, France, Greece, United Arab Emirates. I really just want to chase a tan.

Guatemala, Peru, Zimbabwe

Speaking of college, I went to Arizona State University. I was originally an Architecture major. Clearly, I like to build things. I was a terrible student! My parents were definitely worried as to what the hell I was going to do after college.

I ended up taking my last two years of credits almost exclusively online after discovering a bunch of loop holes, so I could focus my time on building my first business, Rack N Ride. I learned way more from working on RNR than I did in any college class and likely even during all of college.

I like to write, eat, cook, and hike when I have the time. My favorite food is anything with meat and cheese, or even just simply meats and cheeses. I’ll really eat almost anything.

I love sports. All sports really. Playing and watching. Love music. Could listen to anything except really annoying dubstep, really angry rock, or really sad country. My favorite music is the type of music that makes you feel like you’re at a beach bar watching the sunset. Right now I have a random playlist on, but Crush by Campsite Dream is up.

I don’t do drugs but I do drink alcohol probably way too frequently. I like good scotch and tequila. When I’m out, I drink Kettle Martinis dry straight up with olives. At a bar, it’s kettle soda.

I haven’t had a sip of coffee/caffeine since June of 2012. I have mild anxiety and once in a while will get a panic attack. This isn’t usually from stress, just randomly happens. This only started a few years ago. They suck and I haven’t figured them out yet. I have mild to medium OCD. I like to keep things neat and sometimes do things twice. I do this with channels and light switches. Weirdo, but it’s been really good for my business life. I also have Colitis, a small intestines disease similar to Crohns. It really affected me in High School but no so much anymore.

I’m also insanely competitive. Mainly with myself. If I score 5 goals, I can only think about the other 2 I should’ve scored. Not a good way to live, so I need to work on that. I want to learn to meditate, but I don’t have the patience. I need to make it a priority. But that’s kind of like eating a whole pizza and saying, “it’s ok, diet starts Monday.” Never really does.

I wrote a book in Bali once. It’s called Hacking Sales, and it’s basically a brain dump of everything I learned from building sales processes at both B2C and B2B companies, and constantly talking to the smartest people around. I’d love it if you’d grabbed a preorder copy. I can’t wait to send copies to my High School english teachers and guidance counselors. All I remember from High School English is walking in 20 minutes late to first period with a bacon, egg, and cheese sandwich and a vanilla Yoo-hoo. But the book is good, damn good.

Not sure when I started writing or started to like writing, but I try to do it when an idea strikes. When it’s fresh. I like to write about my work (clearly), but also my thoughts, like this piece.

I’m straight and single. I like being single, but definitely feel pressure from social situations to not be. But there’s plenty of time for that. Technology is advancing so quickly that 50 years from now when I’m 79, I’m 99.9% positive I’ll be able to live forever looking like a 29 year old. Take that to the bank.

I was born jewish, but I’m not super religious. I do believe in spirits and angels and karma. In my late teens/early twenties, I lost a lot of close friends who I’d like to think are looking out for me from above. You can catch me praying on flights before takeoff.

Other than that, every morning I do 5 minutes of gratitude (listing things I’m thankful for) and asking (asking for things that I want to happen that day, to become reality). The gratitude part sets you in the right mindset for the day, and the asking part defines what you need to get done. It’s worked really well.

I also love what I do. There are some exhausting parts and it’s really tough not having a partner, but I always thought if I could find a way to help people, travel, and make a good living, I’d be happy.

There you go. Probably TMI, but now you know me, Max Altschuler. Some millennial that is figuring it out as he goes. Hope it was helpful and maybe even a little inspiring.

Ps. If you’re on the east coast and in sales, definitely check out our upcoming Sales Machine NYC 16. Simon Sinek, Gary V, Seth Godin, and a ton of top sales practitioners. It’s going to be epic! ;-)

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