Write or type?
Email vs Mail showdown.
The way we communicate changed dramatically. You can now say something meaningful in 3 seconds snapchat picture. Something that might have not been described in a thousand words’ letter. But does it really substitute the feel of finely handwritten message?
Quicker, faster, better!
The only thing that we value more than the lives of our families and our money is our time. The time that makes people pay twice for Uber, just because there is a mere chance of taxi getting there 4 minutes later. The time that makes people feel the deepest misery when the YouTube ad can’t be fastforwarded for 3 seconds. The time.
Emails, texts, IMs, DMs and snaps outweigh the traditional mail badly. Who wants to wait for a day or two, when you can have this amazing pic of your legs on the sand in a second, fully Instagram-filtered and heavily hashtagged.
It’s the time that matters
Do you remember the last time you got something through post? I don’t mean another bill or Pizza menu. A genuine letter from someone who cares about you? Do you remember feeling that fine paper and the ink of carefully crafted letters?
Well, you may not. I don’t.
Now think what you felt for a moment reading this. Nice stuff, isn’t it? Would you like to make someone feel like that? If we live in the world, where time is the asset, then writing a letter would certainly require you to put some of your time in it.
First content, then context
I don’t think we can announce a solid winner here. If you can write something that really matters, something that will be thought-provoking or even breathtakingly good, you will make in impression.
On the contrary, if you want to write another generic “Buy this car” — it doesn’t matter whether you send an email or mail. Either way it’s simply a poor content.
There are situations when you need to communicate something really quick, where the email or text would get the message in seconds. However, in the world when you get thousands of these, wouldn’t you appreciate a nice postcard?
