I can’t speak for how it works with Wordpress (but it looks like it’s pretty slick) because I prefer to work with Squarespace for myself and the great majority of my clients. But for CoSchedule to be worth it I needed to be able to easily integrate it with my workflow for Squarespace.
I don’t necessarily love the way blogging on Squarespace works, besides quick posts form its iOS app. But you take the good with the bad and I think the good wins. I typically write in at Medium or with Ulysses and then import into Squarespace.
But my problem has always been not writing often enough.
The writing platform wasn’t the problem.
My process was the problem. When I sat down to write, I faced a blank page and had no ideas and no resources. I didn’t used to plan my posts. I would just site think “Crap I better write something today.” It took me a long time to feel that problem — because, instead, the first thing I felt was I’m-a-bad-writer.
The first step to producing more content is planning it out in advance and sticking to the plan.
Churches are actually a great model for this (so they should be able to adopt this method very quickly). Every Sunday the pastor/priest gets up and gives a sermon — every Sunday. How do they do it? Where does the material come from? Well, many churches us a lectionary, which is a list of texts that go all the way through the year. So, many pastors read the texts for the week and then write a sermon that relates to them.
What’s the model? Exactly what I preach with content scheduling:
Schedule a topic or prompt in CoSchedule and then you must produce something in relation to the prompt!
No ifs, ands, buts. You’ve got to see it like it’s your job, which will be especially easy if it literally is your job.
You must produce something in relation to the prompt. Don’t break your trust in yourself. Otherwise, how will you know you’ll follow through with anything? When you don’t follow through on even a mini-promise to yourself, you stop believing your own word and you stop believing in yourself.
Now that you’ve got prompts, turn the writing process into steps: from idea, to research, to writing, editing, and lastly publishing.
Once I’ve planned my weeks in advance with Drafts (a huge step itself because I write a working title and add notes about what I’d like to talk about) I make Tasks for myself within CoSchedule.
I set todos for myself at key times related to the post. That way, when I sit down to write I don’t also have to make images and edit and post all at once. Scheduling Tasks allows me to break apart the writing process into pieces I can handle.
Now, there are some other nice integrations with CoSchedule that you can take advantage of:
- Bitly: to use your own branded shortlinks
- Google Analytics: to track traffic to your content
- Evernote and Google Docs: to write content and import it directly
- Buffer: if you’re into using this tool for social media already
Also, make sure to check out the CoSchedule blog. They are certainly using their own tool. They are always sharing and they are always putting together incredibly helpful resources. I’m astounded at the amount of content they produce.
This was originally posted at www.distilled.studio.