F.B.I. statement:

“It said that Apple’s refusal to help unlock the phone for the F.B.I. “appears to be based on its concern for its business model and public brand marketing strategy,” rather than a legal rationale.” source: The New York Times (

helpful Definitions:

  • marketing, noun:
  • the action or business of promoting and selling products or services, including market research and advertising.
  • source: New Oxford American Dictionary
  • advertise, verb:
  • describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance: a billboard advertising beer | many rugs are advertised as machine washable | [ no obj. ] : we had a chance to advertise on television.
  • source: New Oxford American Dictionary

Apple’s standpoint is, without question, a marketing standpoint. But marketing itself is not bad or wicked. By giving the customer, the consumer, and their users a clear understanding of the security and of the protection of their data, Apple is taking a bold move for all sides. The users of Apple products can be ensured that they come first as the interest of the company. The users are the most valuable product for Apple and in exchange, they get the product they deserve.

If Apple enables a backdoor for the government, the user is not ensured that only the government can access the data. Mostly, seemingly highly protected safety measures are not only used by the government for law enforcement, but rather used for attacking the user’s device and the valuable data on the device by criminals.

Apple does not want to deny the data to the F.B.I. and the government, Apple simply can not access the data on the suspect’s device! If there would be a way for Apple to give the necessary and helpful data to the F.B.I. without damaging their core values, the commitment to the user, and the fundamental architecture of their security, they would provide help and assistance. No U.S. citizen, including every Apple user and employee, has an advantage of an act of terrorism not being solved.

Many of America’s most valuable tech companies, including Google, Facebook, Twitter, and many others, take side with Apple to protect and safeguard the user’s right to protect personal data and privacy. It is not only a question for the market, it is a question of the core values of both the government’s approach and the approach of technology companies of our present (,especially Apple Inc.), to handle the balance between necessary steps for law enforcement and the right for privacy.

Presumably, it is to the Supreme Court to decide of who is in the right and how much the user’s privacy should matter to the government and to the commitment of a company or a service.

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