“It said that Apple’s refusal to help unlock the phone for the F.B.I. “appears to be based on its concern for its business model and public brand marketing strategy,” rather than a legal rationale.” source: The New York Times (http://www.nytimes.com/2016/02/20/business/justice-department-calls-apples-refusal-to-unlock-iphone-a-marketing-strategy.html)
- marketing, noun:
- the action or business of promoting and selling products or services, including market research and advertising.
- source: New Oxford American Dictionary
- advertise, verb:
- describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance: a billboard advertising beer | many rugs are advertised as machine washable | [ no obj. …