The way marketing automation is progressing, is quite impressive. Marketing automation refers to the technique with a goal of automating marketing actions. Marketing companies or departments need to automate repetitive tasks such as website actions, social media post, and emails. Marketing automation is the technology that makes these tasks simple and easier. Marketing automation platforms allow companies to target their customers with automated marketing messages.
Typically, marketing automation includes:
- Social marketing
- Targeting and segmentation
- Marketing ROI
- Lead management
- Inbound marketing
- Campaign management
- Analytical for CRM
- Account-based marketing
Marketing automation technology helps you spend money where it is required most, saves your time, breaks down the boundaries between marketing and sales. It helps scale your business more effectively. Marketing automation trends are becoming increasingly accessible to all kinds and sizes of businesses. If you want to get the most out of your marketing automation strategies, you need to know more about current trends that shape its future. Mentioned below are the trending marketing automation platforms which you should watch out for in 2019. These marketing automation trends are going to help you succeed in your business for sure.
Here are the most important marketing automation trends to watch for in 2019:
Many companies consider it the cutting edge of technology. Artificial intelligence is a robot or computer that can collect facts about a situation through human input or sensors. Then it can use this information to perform various tasks or solve the issues. Specifically, artificial intelligence is a technology that can perform a task that normally needs human intelligence to get done. It has numerous marketing applications but in 2019, It will be mostly deployed for advertising, customer service, and content marketing. Artificial intelligence is particularly best at developing heavy news briefs about sports and business.
The term Omnichannel is similar to the term multichannel but it is more universal. An Omnichannel marketing strategy refers to the marketing touch points which work together on every available channel. Simply we can say that with this marketing automation platform you can create consistent touch points on all those channels which are used by your customers. Most businesses use search, email, and social media as marketing channels. Some other channels you should investigate are offline events, chatbots, virtual assistants, direct mail, affluent ads, press releases, SMS, live chat, live broadcasts, Smartphone apps, podcasts, and ephemeral video. These channels can significantly reinforce your existing or traditional marketing strategy. Omnichannel automation marketing trends are particularly important for consumer-facing businesses.
Managing advertisements is a time-consuming job. Programmatic advertising is a process that utilizes artificial intelligence to place the advertisements according to the algorithms. It extends beyond cyberspace. It can be also used to sell and buy different kinds of media from display advertisements to out of home ads. It occurs in real time and it puts more power in the advertiser’s hands. Even small advertisers can leverage programmatic advertising for maximum ROI. It relies on a combination of technical expertise, big data, and automation.
Smarter Chatbot Integration: 2019 will be the best time to re-think your current standpoint on chatbot marketing. Most companies are already employing chatbot on social media and websites to improve their lead generation efforts. Chatbot’s use artificial intelligence to track user requirements and behavior, to make amazing suggestions for the most appealing content types to the consumers. Chatbots can also help businesses or brands save their time by answering general questions. Additionally, the promotions can be provided depending on what customers seem to be searching online. Chatbots play a key role in marketing automation and companies should use these to intelligently to automate their customer service. Chatbots are growing in popularity and in 2019 there are more sophisticated chatbots.
Predictive Lead Scoring:
It is a technique that utilizes an algorithm to predict whether a lead in the database is qualified or not. A score is assigned to the lead depending on various consumer factors such as media content, social information, behavioral data, property information and demographics written about the company. It helps gauge the possibilities of the lead to convert into a customer and knowing which leads are qualified, allows the business to create relevant content for the right people, engage them better and share the relevant content through the right channel.
Personalized Content and Personal Touch:
Marketing automation platforms allow a brand or business to connect with its ideal customers. It helps make the content more interesting to them. Personalized content is one of the most effective methods to achieve success in 2019. Personalized content including a personal touch goes a long way in maintaining brand loyalty. Marketing automation platforms like hubspot smart content can alter the displayed content in a module depending on specific viewer characteristics for mailers and web pages to offer a more personalized experience. Such platforms can be incorporated into your budget to get better results. When you are in marketing always remember that the biggest success is, when the consumer reads a part of a content and feels like “this is exactly what I was looking for”.
More Interaction Automated Email Campaigns:
Automated email campaigns have become most important for every marketer. Every business and brand understand the importance of automated email marketing and utilizing these campaigns to nurture their leads. In 2019 marketers are focusing on making their automated campaigns more interactive and appealing. You can do this in many ways including CSS animation, animated GIFs, moving banners, games, quizzes, videos, and interactivity.
Advanced Automation To Build Trust With Customers:
Keeping customer hesitance in mind, the aim in 2019 is to develop trust with consumers. The best working automated operations are those, which make the customers realize that they are not automated. Marketers who are proficient at crafting these campaigns will excel in 2019. Most importantly have a look at your automated campaigns and find how you can make them more personal. If the subscribers get emails which are customized for them, this kind of email automation will definitely help you build trust with users.