In general — yes, these tips may be helpful. But in reality things work a little bit different. It depends not that much which heading or photo you put, but the audience and the type of content you have been producing for them.
For example, imagine which effect will bring the story with heading ‘You won’t believe what … blah blah blah’ published on Buzzfeed and the same story on Business Insider.
Without admitting this point, the article is a little bit too general.