Party time for dummies
As lots of us know, marketing professionals have a mean appetite for attending or organising VIP events or any other kind of social event. Although one can conclude in all fairness that clients will have a great time if there is a descent presence of quality bites and drinks, as a professional you need to get things right and keep an eye on the details. To give the uninitiated a head start, let’s keep the tips below in mind.
- Email is very 2017, but going old school and giving people a ring can boost your presence rate or limit your no show rate.
- If you’re using badges at your welcome desk, display them on a big enough table and keep them on the table in an alphabetical order. Moving your sheets around will create chaos — and endless cues — in less than 5 minutes.
- Guests like to be greeted with a smile, get your welcome staff water and some food so they keep on smiling.
- If you have to much guests to see, try to greet them at the start or at the end to thank them for their venue.
- Avoid untaped cables on the ground or on stage. You don’t want your CEO hitting the ground as he starts the presentation.
- ALWAYS do a dry run of your presentation with your collegues. Even if the presentation was well prepared, it’s important your fellow presenters (and sound engineers!) get the flow of the event.
- Moving glassware and dishes during your presentation could hinder the audience. Try to get separate rooms or make arrangements with your catering supplier.
- If you are a partner of the event looking for a good spot, follow the catering booths and the bar.
- Don’t overcomplicate your event. Moving people from one place to another takes time, especially with a glass of champagne in their hand.
- Check your presentations well in time on-site with your tech provider. This avoids a mega stress after you have left the office.