
Put most simply, what stands in nearest proximity to you has enormous implications. As Jim Rohn has wisely said, “You are the average of the five people you spend the most time with.” Similarly, Tim Sanders, former Yahoo! director, said, “Your network is your net worth.”
Our tendency to avoid losses causes us to make silly decisions and change our behavior simply to keep the things that we already own. We are wired to feel protective of the things we own and that can lead us to overvalue these items i…