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A Rebellious Guide Against the “Fake It Till You Make it Mantra”

What you’ll learn:

2. Frameworks for solid team feedback

3. Principles behind creating authentic content

4. Building cultures with stronger values

5. Key lessons and advice on growth strategies

Authenticity is a highly-sought value but very few companies know how to forge a genuine culture and craft strategies that put it at the core.

After all, there is no cookie-cutter template for instilling authenticity in a company but there are sustainable ways to develop it.

In an environment of heightened uncertainty, what was deemed to be a business priority yesterday often falls short today.

Navigating through a crisis often means getting back to business fundamentals and principles. …


I’m currently in the process of writing an article on product strategy, and I had the desire to add in it, a case study of a company that illustrates the best my thoughts. In this context, I reached out to Yam, co-founder and CEO of Zest, a knowledge-building platform that I’ve been using for a while, to interview him.
While I was re-listening to our interview, I felt like it would be worthwhile transcribing it as we covered a wide range of topics around product and growth strategy and the future of the EdTech industry.
I hope you’ll enjoy it! …


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Illustration by Eric Chow

2018 has been a highly prolific year in term of reading for me — both qualitatively and quantitatively.

Although my reading topics are eclectic, I have an appetite for intellectually challenging books. I guess it’s a way for me to get the most out of my spongy, want-to-learn-everything phase of life.

I’m a fervent believer in the positive compound effect of reading. Compound effect is this concept from which you reap huge rewards from small positives actions, choices, you take consistently over time. In other words, that can be associated with the power of good habits.

Small, Smart Choices + Consistency + Time = Radical…


This is the 9th article of our series.

Nomad’s Land is a 2-month experimental entrepreneurship boot camp in Chiang Mai, Thailand. The goal is to reach Problem/Solution fit on a product built from scratch. If you want to learn more about our methodology and learnings, check the previous articles.

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Photo by Rock’n Roll Monkey on Unsplash

In this article, we will be explaining:

Chatbot to provide a better experience

Once we determined our product concept, we had to come up with our solution concept. This phase of reflection included thinking of the most suitable type of medium on which to develop our solution. Here are some of the options that we explored: web app, mobile app, chatbot, and browser extension. …


This is the sixth article of our series.

Nomad’s Land is a 2-month experimental entrepreneurship boot camp in Chiang Mai, Thailand. The goal is to reach Problem/Solution fit on a product built from scratch. We just finished the first phase of this project where we identified a painful enough problem. If you want to learn more about our methodology and learnings, check the previous articles.

In our last article, we described in 6 easy steps how to move from the identification of a painful problem to the solution concept. …


This is the fourth article of our Nomad’s Land series. If you want to know what this project is about, please check out our Genesis Manifesto.

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Photo by rawpixel on Unsplash

Here we are, two weeks have passed since we started our project. It is the end of the first phase — Problem Interview. As promised in our previous article, where we brought to light the process we would follow during these two weeks, it is now time for a review.

1st Week — Immersion into Chiang Mai’s Digital Nomad Community

Our journey started with the list of assumptions we made about the Digital Nomad community.

The first week was all about immersing ourselves into Chiang Mai’s Digital Nomad community in order to validate/invalidate our assumptions and learn more about their habits. …


This is the third article of our Nomad’s Land series. If you want to know what this project is about, please check out our Genesis Manifesto.

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In our previous article, we made a broad presentation of our framework for the next two months. In this one, we will focus on the first interview stage that takes place during the two first weeks.

Prelude

During the Genesis phase, we defined our objective and metrics to measure the success of our project. Now, it is time to dive into the project. The starting point is to make a list of assumptions.


This is the second article of our Nomad’s Land series. If you want to know what this project is about, please check out our Genesis Manifesto first.

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2 months, 1 goal — reaching Problem/Solution fit.

As stipulated in our Genesis Manifesto, our unique objective by the end of the year is to have reached Problem/Solution fit. This can only happen if we are methodical in our approach toward our project and show good execution skills.

For this reason, we initially spent time building our own framework inspired by some of the most agile methods used today. …


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Nomad’s Land, whassat? 🤔

Nomad’s Land is the name we gave the 2-month experimental entrepreneurship bootcamp we are starting in Chiang Mai.

What is this project about? 🤨

It is a short, intense and immersed tech project centered around the digital nomad community.

It aims to apply the knowledge that we mainly acquired through our numerous readings and our strong desire to shift from a “wantrepreneur” mindset — to actually act as entrepreneurs.

The brief periodicity of the program intends to keep ourselves under pressure and forces us to face as early as possible the reality of the market.

Why are we targeting the digital nomad’s community? 👩‍💻✈️

First off, let’s clarify something: as counterintuitive as it can sound, we do not have any idea of the product we want to develop. …


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Photo by TETrebbien on Unsplash

Written in collaboration with Andreea Serb

TL;DR: A Growth Acquisition Strategy (GAS) is an action plan that defines how your product and distribution channel will help your company acquire, retain and grow customers sustainably. This article highlights the three Generations (Gen) of Growth Acquisition Strategy (GAS) observable since the beginning of the digital era.

About

Maxime Lagresle

Co-Founder @ growthtalk.co — Join the zero-waste knowledge revolution! ✍🏻 📚 🌏

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