With fixed transport, the regulation has often driven the operator, with the operator then guiding the users. Now the relationship gets flipped. The users will drive the operators, i.e. the new brands will respond rapidly to demand in order to survive. The regulators will accelerate to cope with all the new operators and services.
In the case of complexity, the optimal choice goes in a very different direction: to become responsive. Because complex systems change, and by definition change unexpectedly, the only “best” approach is to seek to maximize your agentic capacity in general. In complication, one specializes. In complexity, one becomes more generally capable.