Just tweet me, Medium comments suck.
…, then leveraged their social graphs to build their identity platforms, Facebook and Twitter Login. None of these companies set out to build an identity product, the identity product was created as a bi-product of the other value they created!
…er by building a better login experience. After 5 years, I’m convinced that approach will not work. Identity is a second-order effect; the result of providing intrinsic value to customers in another way.