Packaging Design Tips For Marketability

Good packaging design requires a number of vital parts to keep it looking good on store shelves after it has gone through shipping, storage, and distribution. The main goal of product packaging is to protect the product while remaining attractive to shoppers.

The name of the game is competition because it is important to stand out from the crowd. Here are 20 tips to design a remarkable packaging look that will influence the marketplace:

1. The Right Construction

Construction design in packaging should be strong yet flexible. Design your packaging with images and wording that must fit together when promoting your product.

2. Material Content

You want to attract customers, but its main intent is to keep your products fresh and well protected.

3. Secondary Packaging

The outer packing is called ‘secondary.’ Packaging should be designed with the right shape and size to ship easily to retailers. If your secondary packaging is not accurate it will increase costs in transportation and storage.

4. Distribution and Storage

Packaging affects costs involved in shipping and storage. Keeping your brand looking new and retaining the integrity of the enclosed content greatly affects your profit line.

5. Shelf Life

It goes without saying that packaging must be created to stay crisp and fresh looking on store shelves until the customers purchase them. The brand packaging image should never become faded.

6. Vital Information

Build trust with consumers by providing brand information, i.e., manufacturing date and ingredients.

7. Brand Identity

Packaging design ideas are to answer the questions of who is your target customer and what is the company’s brand philosophy. Keep your brand identify consistent (size, shape, color, and material) in order to convey key differences from similar products in the market.

8. Form and Function

A product’s form gives it shelf appeal and its functionality keeps the product safe. They go hand-in-hand. Your product must arrive at the retailers in good condition or retailers can deduct damage costs. If your product is food, then the Food and Drug Administration has guidelines for packaging design.

9. Keep Packaging Clear and Simple

New products must convey with clarity and simplicity the company logo, name and your message. There are unique design companies online that can help you.

10. Photography/Graphics

Minimal graphics on your packaging that is stylish and eye-catching will have customers picking up your product off the shelf.

11. Visual Appeal

In addition to photographic images, logos and product information all work together to quickly get your products into the hands of customers.

12. Typography

Lettering type attracts attention. The classic serif font, sans-serif or the modern slab type is very appealing to millennials and stands for being trendy.

Let’s look at some characteristic for influencing your product in the market:

13. Honesty

Consumers of all ages are looking for transparency. Honesty in package design and imagery should match up with its content.

14. Remain Authentic

Being original and authentic in how you represent your product. Consumers will continue to buy your products.

15. Up Close and Distance Impact

A distinctive design on store shelves can bring customers looking at a distance, in close, to get a better look at your product. This is called ‘shelf impact.’

16. Intro to New Extensions

When a brand creates new extensions of an existing product, then your design should introduce the new product line with a slight variance like coloring.

17. Longevity

Infuse your product with longevity with the following tips:

a. choose coloring carefully to reflect the look or tastiness of your product.

b. packages should be easy to carry, easy to use and easy to reseal.

c. mention the eye-catching phrase of eco-friendly or sustainable

18. Be Practical

Practicality in packaging design creates sales.

19. Be Different

Look at your competitors’ product. Try something unique and different in your packaging.

20. Keep Consumers Informed

Give consumers as much information about your product as possible. Also, let your design features convey product information.


Packaging a product to attract consumers is a science. The idea is to keep your packaging attractive to keep that first impression that matters.