Tweet for a Retweet
Last meeting, our PUBLISH class tested different social media outlets to see which works best for news headlines. Here are the results.
The news story our group chose was about tourists being “sprayed” for eating sandwiches in front of the Cathedral of Santa Maria Dei Fiore in Florence, Italy. Since this was a bizarre news story, we tried our best to make our headlines as creative as possible but still consider if it’s suitable for the social media outlet. After testing out different headlines on different outlets, Facebook and Twitter had the same amount of likes and retweets/shares. However, out of the three headlines made, we decided that the twitter headline was the most effective.
“BLTs? More like Bad Luck Tourists, You can now get sprayed for eating a sandwich in Florence”
Based on our results, when it comes to posting headlines, using Facebook or Twitter would probably get more engagements since family and friends follow you (and you would mostly likely have more followers than your blogs). The twitter headline attempts at a joke and makes people react to it more. Playing with words makes the headline more interesting and out of the three outlets, twitter would be the most suitable for this type of headline. Even though both (Facebook and Twitter) headlines made the same amount of likes and retweets/shares, twitter felt more engaging. In addition, once it is reweeted, news spreads faster.
Headlines online are less formal because the internet is really different from printed mediums. Because we were able to be less formal, we got to play around with the news story instead of being boring and straight forward about it. We were able to create a headline that was able to tell the news story in a fun way (and in under 140-characters).