Max Schwartz

Show that you’re a great thinker, not just a great Photoshopper. You are not a voice controlled mouse cursor for the client. Show that you can clearly frame a problem, establish goals for success, and explore solutions in a way that inspires confidence.

…ng notes or possessing exceptionally powerful twitch muscles for sprinting across an Olympic stage. Developing good product intuition—by which I mean developing a good sixth sense about what features or experiences will resonate with people and become successful—is about two core tenets: 1) understanding people’s desires, and 2) understanding how people react to things.

Great design requires generating lots of ideas, and then picking out the best ones. So look for designers who find several different approaches to the design exercise. Find people who can see a dozen crazy ways to solve the problem, and aren’t afraid to talk through …