Max SonderbyBuilding a Sales Enablement Program? Look to WWII-Era Economists.There is a huge difference between knowledge and learning. And in tech, engineers have all the knowledge.Jul 7, 2022Jul 7, 2022
Max SonderbyinPitchGridWhy Value-Led Sales is the last piece of the SaaS PLG puzzle“Demand generation gurus” will tell you that cold calling is dead — and self serve content is king. They’re just trying to sell you…May 23, 2022May 23, 2022
Max SonderbyinPitchGridThe Spheres of Sales EnablementSales enablement is complicated. Repeatedly solving customer problems at scale requires huge orchestration efforts…right?May 11, 2022May 11, 2022
Max SonderbyinPitchGridDISQUALIFICATION: The Secret To Sales DevelopmentSales pipeline management is a process that’s swiftly gaining popularity in BizDev departments. Its objective — to ensure that the sales…May 11, 2022May 11, 2022
Max SonderbyinPitchGridBuilding Web3 Sales EnablementDespite volatility, Web3 is making waves in tech. The best FAANG engineers are jumping out to work for obscure DAOs and token holders…May 11, 2022May 11, 2022
Max SonderbyinPitchGridAn Introduction To Sales EnablementOps, Explained Through KPIsYou’ve heard of Sales Enablement. You’ve heard of Sales Ops. But progressive revenue circles are beginning to think about what’s best…May 10, 2022May 10, 2022
Max SonderbyThe Okta Hack: Moving the Needle Towards Crypto Enterprise Identity ManagementNecessary preface: This is a mostly hypothetical article about the deep future. I’ve built apps with Okta integrations, and have been an…Mar 30, 2022Mar 30, 2022
Max SonderbyThe Beginner’s Guide to Making AI Do What You WantForget everything you know about code. Computers don’t need it anymore.Mar 1, 20221Mar 1, 20221
Max SonderbyinPitchGridNLP truth modelsI’ve been daily driving a few different AI models for several months now, and my life will never be the same. NLP generators like GPT-3 and…Feb 27, 2022Feb 27, 2022
Max SonderbyEvery new company needs to be metaverse-native, obviouslyThe internet is now the metaverse.Feb 22, 2022Feb 22, 2022