The media in modern society feeds our need the need for information that we so desperately desire, by pitching us the stories that we want to hear, global crisis, local issues, heartfelt personal pieces, the news that keeps us captivated and wanting more. We live in a time of social connectivity where access to friends and family is no more than a click away, creating a network environment where we interact with one another online.
The word ecology could be interpreted as the interacting relationships between living organisms and their roles in the environment, whether they are natural or developed. By adding the term media in front of the word ecology we create a whole new meaning. Media, in this sense could be referring to the distribution and intake of information, suggesting that this new information environment and its relationship with the population can be studied.
Media ecology to me means the media as a form of environment, ever changing, influencing, diverse, and expanding. This environment reaches every corner of the globe and affects a large portion of the population, but in saying this it’s also the populating which defines and regulates this environment. This structure and agency has evolved over many years, the media influences what we think about and how we interpret things, but in turn it is us that feed the media with headlines and feature articles.
I don’t believe that the term media ecology literally refers to link between the media and nature, more of the term ecology being applied in a difference sense, which creates a sense of interacting parts, people->information->media->people, and with this media output comes the differing interpretations of different people, leading further down the path of interpretation of information.
This defines the relationship that we have with the media and the platform of interaction that we are a part of. This media ecology is the digital world that we participate in, which we created, and in turn, shapes us.