Using illustrations on a digital product is a trend that seems to grow every year, and with good reason. Using illustrations in your app, website, e-book etc. could make it easier to understand, more trustworthy, engaging and just make up for an overall pleasant experience, but there’s a catch. Poor execution or being unaware of the techniques you should use and which you should avoid, could have a negative effect instead of a positive one. I’ll talk about what problems we came across and how we’ve tackled them in the past.

Storytelling to fit the goal

What do we want to achieve from the implementation…