Co-founder of Penguin Magic. Co-founder of ProcessInPlace.com
Note: This post is little more than my notes/summary of the excellent 120 minute talk “How Google sets goals: OKRs” from Rick Klau (Google Ventures Partner). For a quick summary, keep reading. For the real billion dollar…
I took a 3-day road trip with my parents this week. We drove from Florida to…
When I was doing marketing consulting for fashion companies, we talked a lot about “elevating the brand”.
Is this going to elevate the brand?
If the answer was “no”, we couldn’t do the thing.
One of the first lessons I learned about marketing is something I learned at Extreme Dodge.
My mentor, Wes Lutz — the owner of Extreme Dodge, and I were sitting in a Jeep Wrangler in the dealership parking lot. I forget if we were coming or…
Many advertisers make the mistake of bidding and paying for keywords that they could get traffic from for free. Common examples are company name…
Question: What prevents great employees from doing great things?
Answer: They’re not empowered to run their department/division/role as an independent, thinking, brilliant, human.