Here’s how it works: You start with a well-defined problem statement. Then, choose a random word; de Bono provides a table of words that you can traverse by rolling dice multiple times. Then spend the next three minutes coming up with as many ideas as possible that associate that word with the problem statement. Discuss the ideas amongst your team, building on them where they stimulate deeper discussion. Rinse and repeat. This exercise generates a tremendous number of ideas that you likely would not have thought of if you were not using lateral thinking techniques.