Get first in line for a .shop or .store domain that perfectly fits your business

I have an established, five-mile comfort zone. My office is down the street, there are three gas stations all within a mile of my home, and there’s a well-stocked grocery that I can walk to. I get frustrated when I have to make a trip to a store across town. You could say I’m a bit of a recluse. In all reality, I just don’t want to schlep to another area during the stifling Arizona summers — can you say car seat burns on the back of your thighs? I can.

Nowadays, people across the world prefer to shop from the comfort of their own homes. Gone are the days of warming up your car in the depths of winter or shimmying in your shorts to protect your skin. Even if you’ve found the perfect climate, there’s nothing quite like shopping in your PJs.

The internet has changed the way people shop. And with the right domain name, you can take advantage of this phenomenon. Break out the red rope because it’s time to get in line for a .shop or .store domain.

mobile store domain

.store domain for every .shop out there

It’s no secret that ecommerce sites are taking the world by storm. If you’ve got yourself a bona-fide business and you still haven’t taken it online, the best place to start is with a .shop or .store domain (or possibly both).

Any business, virtual or physical, begins with a strong name.

Here are three reasons why you should consider lining up for a .shop or .store domain to establish your business’s identity on the web.

1. It’s an immediate heads-up for shoppers.

As more and more people take to the internet to fill their shopping needs, websites that show off their wares with immediately recognizable domain names are likely to move to the front of the line. According to Mintel, a market intelligence agency, more than “two thirds (69 percent) of US online adults shop online at least monthly, with 33 percent shopping online every week in 2015.” That’s a lot of shoppers!

With so many people browsing the web, why wouldn’t you want to stand out from the crowd?

Even if you already have an online presence with a different domain name, securing a .shop or .store domain can help redirect visitors to the catalog section of your site — and that’s just one great benefit of owning multiple domains. Get immediate recognition with a domain such as:


Maybe I already own I like to blog about all of my favorite eats, like the different flavors present in white chocolate macadamia nut cookies vs. traditional chocolate chip. If I ever decide to move from reviews to products, I can purchase a domain name ending in .store or .shop and add a section to my site — all without losing loyal followers.

2. You can safeguard your brand.

Speaking of loyal followers, your fans know you. They know your business, your products and everything in between. You’ve spent blood, sweat and tears to create your following, and the last thing you want is someone else piggy-backing off your success.

There are plenty of people out there who buy variations of popular domain names with the intent of selling the domain back to you — and that’s usually a lot more expensive than registering it on your own in the first place.

Trust me, it’s a lot more cost-effective to grab domain names with a variety of relevant extensions from the get-go. Especially when your .shop or .store domain has the potential to bring in some steady revenue. Do yourself a favor and protect your business.

3. Lengthy domain names are no longer an issue.

When I’m shopping online, I want a website address that’s easy to remember. If someone likes my new shoes, I want to be able to tell them where I bought them. It’s not so easy to remember a long domain name.

For example, might sound good in theory, but no one is going to remember that website address. Plus, think about trying to market your business with that domain. It’s much easier to go with a short and sweet domain name like

The .store and .shop domain extensions are so new that it’s much easier to get a short domain that will represent your business well on the web. Start your search today!

Wrap it up

Domains can be swept up in an instant. If you’re on the fence about adding some more to your arsenal, think about the benefits having a .store or .shop for your site. Not sure where to start? Check out this article for tips on picking the perfect domain.

Feature image by Erwin Bernal via / CC BY

Originally published at Garage.