…raditional interfaces get simplified, abstracted, hidden — they become ambient, part of everything. The ultimate UI is no UI.
“If I had only one hour to solve a problem, I would spend up to two-thirds of that hour in attempting to define what the problem is.”
… technologies that allow them to deliver personalized content for their uses. According to Gartner, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.