
…ons and talking to our followers to get a confident grip on what we should be doing. The process of lowering the tone of the Bodleian was the result of dozens of small experiments in tone and content, pushing the boundaries and tryin…
…rt-time job interpreting the countryside for the new galleries at the Museum of English Rural Life. I approached my Bodleian posts much as I would for a museum display: I considered our audiences, I delved into the collections, I interviewed curators, I did desk and l…
…ration for the digital age. An issue with much museum social media is that it is done by marketers. We need marketers who are also interpreters. We need them exploring collections, telling stories and interacting with people. What museums do on social media should reflect what museums aspire to be in person: affecting, personal, relevant and educational.