Maya MoufarekShine Conference ResourcesThank you for joining my talk — The Magic and the Logic of Brands — at the Shine Conference!Jul 21, 2021Jul 21, 2021
Maya MoufarekHiring Growth Marketers — Where to BeginThere might never be a failsafe roadmap to sustainable growth. But in more than 20 years of working within and coaching start-ups…Jul 1, 2021Jul 1, 2021
Maya MoufarekThe Framework Every Start-Up Should Consider — JTBDDo you build your audience around your product, or your product around your audience’s needs?Jun 29, 2021Jun 29, 2021
Maya MoufarekHow to Build Trust in a Start-Up and Why it’s ImportantTrust is the most important element in any relationship and the one between a consumer and a brand is no different. When a brand makes a…Mar 25, 2021Mar 25, 2021
Maya MoufarekHow do you fit a giraffe into a brand?To build or revamp a brand successfully, you need to know who the business is selling to, where the pain points are, what resonates with…Feb 2, 2021Feb 2, 2021
Maya MoufarekinAntlerThe Magic and the Logic of BrandsWhere do you start when building a brand for your startup? Jeff Bezos has been famously quoted saying, “brand is what people say when…Oct 22, 2020Oct 22, 2020
Maya MoufarekBuilding a Performance BrandEarlier this year, I was invited to contribute a chapter to — The Performance Brand — a book that The book is now live Attest, a survey…Oct 6, 2020Oct 6, 2020
Maya MoufarekAdvisor Spotlight: Maya MoufarekWe talked to Advisor and Growth Consultant extraordinaire, Maya Moufarek, about her experience with D2C (Direct to Consumer) tech brands. A…Sep 7, 2020Sep 7, 2020