Mar 20, 2024Keywords and Penguins: A Very Short StoryBet you don’t know about the one on penguins and keywords. Here’s what happened with Burro. Burro was driving his mini hauler-truck, carrying ten penguins in the back side. A cop pulled him over and saw the ten penguins in the back. The cop asked Burro “Are those your penguins?” …Keyword Research2 min readKeyword Research2 min read
Mar 18, 2024A Short Story on Researching and DataHere’s a very short story on how freelancers can read between the lines during researching for their topic… Burro was interviewing for a sales position. The hiring manager Tuco was kind of impressed with Burro. But before making the final offer, Tuco wanted to make sure Burro was reliable. So…Marketing Research2 min readMarketing Research2 min read
Mar 13, 2024The Eternal Marketing Message from This Forgettable WesternDid you realize how eternal the message from this bounty-hunters’ Western movie is? Last weekend, I was watching Gary Cooper’s ‘Garden of Evil’ (1954). Typical western setting. Small town. Difficult times. Two guys are sitting in a bar. And a beautiful lady is singing in Spanish. One man, who doesn’t…Marketing Communication1 min readMarketing Communication1 min read
Feb 19, 2024The 2023 US Policy on Artificial IntelligenceThe 2023 Update on The National Artificial Intelligence R&D Strategic Plan by the US government provides some insights on how the government will shape its policy to regulate and leverage AI. Prepared by the Select Committee On Artificial Intelligence of The National Science And Technology Council, the report is key…Artificial Intelligence7 min readArtificial Intelligence7 min read
Feb 15, 2024A Very Short Story on ChatGPT and PlagiarismHere’s a short story on ChatGPT and plagiarism for content writers. Our friend Burro prided himself in being very good at Math. (The truth was, he wasn’t.) One day, he offered to help his son Stultuso with his Math homework. Stultuso reluctantly accepted. The next day at school, the Math…ChatGPT2 min readChatGPT2 min read
Feb 7, 2024A Very Short Story on Understanding Client ContextA short story for content writers on understanding client context. A small town was having trouble. A manufacturing plant was polluting their air and water. But our shady politician friend Burro looked the other way. Because the business greased his palms. One afternoon, Burro was watching cat-videos in his office. …Client Relationship2 min readClient Relationship2 min read
Nov 8, 2023A Very Short Story About SEOOur friend Burro was fond of singing at the top of his voice. (Psst: He was a horrible singer.) He’d burst into a song suddenly. Any time. Anywhere. And keep singing for a long time. His wife Cusa, a sensible lady, was tired of this habit. One cold night after…Seo Tips2 min readSeo Tips2 min read
Sep 26, 2023A Short Story on SEO and Content: How Long to the Next TownA short story about marketing SEO, marketing KPIs, and performance marketing. A lady was walking along a country road when she saw Burro working in his field. She called out to Burro, “How long will it take me to get to the next town?” Burro glanced up but didn’t answer…Seo Agency2 min readSeo Agency2 min read
Sep 22, 2023What Content Writers Can Learn From The Wedding SuitA very short story on communications and clarity of instructions A short story on instructions. Burro’s friend Oselo was about to get married. However, Oselo didn’t have a suit, so he borrowed Burro’s only decent suit. The day before the wedding, Burro was at Oselo’s home welcoming the guests. Most…Content Creation2 min readContent Creation2 min read
Jul 30, 2023What Being Mugged Taught BurroA light take on what writers can learn from what our friend Burro faced Because his girlfriend didn’t show up, Burro went to the movies alone one night. After the show, he was walking through a dark alley. Suddenly, out of nowhere, two rough characters jumped on him. Burro put…Writing2 min readWriting2 min read