Mayank ChoudhuriinRetail PulseBritannia Case Study: India’s Most Loved Biscuit BrandWhenever an Indian reaches out for a biscuit to dip in his tea, there is a good chance that it is a Britannia. There are very few…Feb 24, 2021Feb 24, 2021
Mayank ChoudhuriinRetail PulseWill the “Joh Dikhta Hai, Wo Bikta Hai” ethos still be important to CPGs?What’s seen is sold, Right? “Joh Dikhta Hai, Wo Bikta Hai” is an age-old acronym used quite frequently in the Indian CPG space. In a…Feb 17, 2021Feb 17, 2021
Mayank ChoudhuriinRetail PulseUnilever Case Study: The Past, The Present & The FutureConsumer Packaged Goods (CPG) companies serve the very core of human needs. CPGs are daily items that average consumers require routinely…Jan 26, 2021Jan 26, 2021
Mayank ChoudhuriinRetail PulseAsia’s Always Been a Different AnimalUniformity & Standardization are two attributes that every brand wants to maintain in their products. However, in the mid-20th century…Jan 18, 2021Jan 18, 2021
