Early adopter feedback, the most important kind for new businesses
A new week, a new yoga studio opening. Today, I jumped into the morning with a Vinyasa Flow class, visiting the new local, my third time here, with a new yogi I’d never met before.
Her lack of knowledge and experience showed, in all likeliness due to a newly minted qualification as an instructor. She seemed more concerned with admiring her bright leggings rather than circulating to offer hands-on adjustments or assisting those new to the practice. I’m still not sure why the question “is this anyone’s first class” was asked before we began, if there was no intention of support…
I can say, after today’s class, I won’t be going back. And, the studio will never know why. Today’s yogi should have invited questions and feedback at the class’ conclusion, to build rapport with the community — especially in the studio’s early days of operation.
Every new business needs to be obsessed with their product or service, and focused on continuous improvement — that’s why early adopter feedback collected in anyway possible is pivotal.
Many customers are excited to be “the first to try” something new — and in-part likely to have emotively bought into your vision. If this is the case, your early adopters are probably open to sharing their experience and ideas for improvement with you.
Let’s face it, once you arrive at being a semi-big scaled business (whatever that looks like in your industry) there’s lots of people who just want to complain about what you are doing wrong — and don’t care about what you are doing right.
However, a small group of people, likely those who have been with you since day one, that have felt heard and validated along the way will have stayed loyal because their input was valued.
In short, make sure to engage your early adopters and make it your business to get their feedback.