mParticle Gives Media Companies Instant Access to Over 100 Marketing and Measurement Tools
We are excited to announce our partnership with mParticle, the Customer Data Platform for every screen, to simplify data and marketing tool integrations for the thousands of apps powered by MAZ.
mParticle empowers sophisticated marketers at companies like Walmart, Starwood, NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Through a simple, secure API, they connect customer data to over one hundred marketing and measurement tools from Flurry, Amazon S3, and Oracle, to Mixpanel, Mailchimp, and Branch.
These tools allow our media partners to have instant access to the robust and versatile suite of tools that mParticle integrates with, enabling over 100 different API integrations to test and deploy new marketing strategies faster, get up to the minute analytics and reporting, and have the flexibility to change toolsets over time without data loss. This integration requires no additional configuration in our backend.
“After working with the mParticle team for years to power some of our internal systems, we are thrilled to bring that same versatility and power to all of our partners,” said our CEO, Paul Canetti. “We want to make sure our partners have access to the absolute best marketing and measurement tools, and put simply, no one is doing it better than mParticle.”
“For content companies, the rise of the mobile-first and omni-channel consumer has changed the game,” said David Spitz, CMO of mParticle. “mParticle is focused on ensuring that our partners can collect and control their customer data, build rich profiles and ultimately win the customer journey across every screen. We’re thrilled to be partnering with MAZ to bring these capabilities to their clients.”
To learn more about mParticle visit www.mparticle.com.