Search has become so ubiquitous and an important aspect of how we access information on a daily basis. To illustrate, looking at Google stats alone, on average there are 40,000 searches a second, 3.5 billion searches per day, and 1.2 trillion searches a year. These numbers are absolutely staggering and show the density and stickiness of search. But why has search grown so tremendously? Search engines are free, easily accessible, and ultimately extremely useful tools that allow us to find relevant and useful information to most queries we have within seconds.

Not only is search a really useful and great…

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