The most popular apps on the app stores are a grab bag of social networks, games, news apps, utility apps, and increasingly health, wellness, photo editing, and productivity apps. You can find an app for almost anything, with millions of apps to choose from, it begs the question of how can you stand out and garner downloads?
(See our How to Increase Downloads guide)
But, what it comes down to is creating an app that is useful to your niche audience and easy to use. Here at MAZ we have high-tested formats utilized by hundreds of legacy and niche brands…
When businesses are in need of hosting a special event, be that a celebration, conference or workshop, hiring an event company is the right move. Event companies manage finding a venue, determining layout, organizing vendors, ensuring a quality event and smooth process.
For event management companies, a creative and inventive way to monetize and enhance an attendee’s experience is by offering a companion mobile and TV app to customers. This allows for an avenue of communication pre, during and post event. Here are five reasons that investing in an app for events is a great way to expand your business’s…
The road to mobile app success is creative and experimental. Being able to stand out in the oversaturated app stores means marketing and inventive iterations. The good news is, there are lots of best practices you can utilize in order to have an optimized user download funnel. Here’s our starting guide:
Promote on other digital properties — never stop promoting. As you grow your user base, more organic referrals will come in. Make sure that your information is available from every avenue.
– On your desktop website — include information, a coupon, and links on your website
– On your…
So you’ve launched your mobile app business, now what? It’s time to kick your post-launch marketing into gear. From onboarding to monetization, there are an infinite number of ways to grow your business and get more people to download your app. That’s why we’ve compiled this comprehensive list of best practices to help guide to success in your mobile app journey.
If you have a mobile app business, you went through the hard (or easy) part of developing, designing and launching an app. Now, what KPIs (key performance indicators) should you be tracking in order to measure your app’s performance and progression over time?
Don’t have an app? Consider your options here.
Here at MAZ, we’ve empowered hundreds of small businesses and legacy brands to launch mobile and OTT apps. Here are the main key performance indicators (KPIs) that we think are the most important to focus on:
Downloads — The pioneer metric. Put effort and thought into your App…
A DECADE OF CORD-CUTTING
In 2008, cord-cutting went mainstream. While people canceled their overpriced and over-programmed cable subscriptions, a younger generation of viewers simply never signed up for cable in the first place. Cutting the cable cord and stepping away from bundled, linear programming was fueled by two major consumer pain points. First, cable was pricey (though now a more affordable option today). Second, the experience. Why wait for a specific time and day to watch a new episode? People want to watch TV on their schedule.
Cord-cutting is a mature movement now, and the question isn’t “should I get…
As a content consumer — you can’t avoid apps today. Be it the CNN app on your phone, or Netflix and Hulu that you watch via Roku, it’s the best designed and easiest way to read or watch your favorite things.
If you’re a content creator — large or small — you may have or are considering building an app for your articles or videos, but are finding the process of developing an app daunting.
With any choice, it’s a question of time, budget and a customization. …
For video companies and entrepreneurs alike, Roku represents a huge business opportunity. Nearly ⅓ of all US connected TV users are on Roku, and that number is projected to keep on rising. But the question for many businesses remains: What’s the best way to monetize a channel and audience on Roku’s TV streaming platform?
There are enough tools in the OTT space to make your head spin. So as a team that’s helped build profitable Roku apps for companies like Wired and FastCompany, we put together this guide to Roku monetization.
Let’s start with the basics. What are the major…
OTT (over-the-top) means film or TV content provided through internet rather than cable or satellite. We equate OTT with the giants: Hulu, Amazon Prime, Netflix, HBO Go, and standalone network apps like NBC, ABC, Comedy Central, and we watch on Roku, Apple TV, Chromecast, Amazon Fire TV, and more.
A smaller video publisher might be questioning, how could they afford their own version of what’s out there?
The cost to build an OTT app varies, but the short answer is that it can be affordable and is worth tapping into.
Here are the common options from most expensive to least: