The World’s First Content Logistics System

What is content logistics?

Brands today are creating more content than ever before, and it needs to go more places than ever. For physical goods, we call this logistics: the part of the supply chain that facilitates the flow between the point of origin and point of consumption. For content, it’s no different, and content logistics is a growing problem for almost every company on Earth.

The way most companies address this problem today is by hiring developers and building piecemeal, where each distribution channel is set up independently, if at all. As new output options become popularized, there is a constant scramble to keep up, having developers build them out again and again, one-by-one.

To me, that’s like a physical goods company trying to pave a new road, buying new trucks, and building a new warehouse — every time they needed to ship to a new city — instead of just using a logistics company like FedEx. There is already an infrastructure in place; you just put your stuff in a box and they handle the rest.

Now it’s the same for content. But we don’t have boxes, we have switches.

You have a content logistics problem.

Today everyone is a publisher, whether you are a traditional media brand or broadcaster, a digital-only property, or a marketer. Maybe you’re creating or curating content for internal communications. Social media influencers (and wannabes) are competing with big brands for consumer attention.

The dream of “create once, distribute everywhere” has yet to materialize and as the device and platform ecosystems continues to grow in number and complexity, distribution is a moving target.

Every company is dealing with this in one way or another, and if you haven’t felt the squeeze yet, you will. Alexa is the hot new thing, but you’re still figuring out mobile apps. By the time you get to Alexa, it will be something else. And so the cycle goes.

We believe that custom development and one-off solutions for each output is not scalable, and content logistics can and will be solved with software and automation. And that solution is what we call a Content Logistics System.

MAZ - The Content Logistics Company

In 2010, we started MAZ to solve this exact problem, anticipating that the mobile ecosystem was going to blow the lid off traditional content distribution. We knew we were building the right solution; we just didn’t have a name for the problem.

This is our first website, February 2011. We were really into red and bad puns.

In the almost eight years since, we now have processed over half a billion pieces of content for some of the world’s biggest brands like Bloomberg, Hearst, Condé Nast, USA Today, Outside TV, and hundreds of others.

The original system we built was centered around mobile and tablet apps, and it grew into a rich and comprehensive toolset that allowed brands to create beautiful experiences without any code.

Last year we introduced TV apps into our distribution lineup, offering our same simple yet powerful tools for OTT platforms like Apple TV, Roku, and Amazon Fire TV.

Now it’s 2018, and we finally have a name for the problem we’ve been solving all along: content logistics. And as the world’s first Content Logistics System, MAZ just got a lot bigger, and a lot cooler.

Content Logistics System 1.0

In the course of my career, I kept waiting for “create once, distribute everywhere,” but we grew tired of waiting. So we built it ourselves.

Starting today, in addition to iOS, Android, Amazon Appstore, Apple Watch, Apple TV, Roku, Amazon Fire TV, Android TV, and Chromecast, MAZ now supports distribution automation for social media platforms like Twitter and Facebook, video aggregators like YouTube and Roku Direct Publisher, news aggregators like Apple News, and voice assistants like Amazon Alexa.

More input and output integrations are slated over the coming weeks and months. The goal is that you will be able to use our CLS to output to process, filter, package, and ship your content anywhere and everywhere, from a single system.

This is what we’ve been working tirelessly for almost a decade to solve — and now MAZ has relaunched anew, gearing up for whatever the next decade will bring. Check it out at

Paul Canetti
CEO / Founder