Martin BöttcherinStep back and take a closer lookHow to determine Product-Market-Fit#1 product-market-fit is a journey and cannot be a time-bound project goalSep 10, 2018Sep 10, 2018
Martin BöttcherinStep back and take a closer look5 Biases every Product Manager should be aware ofYes, you are acting irrationally! And yes, it’s bad for your success!Apr 27, 20161Apr 27, 20161
Martin BöttcherinStep back and take a closer lookThe Secret Weapon of User Research: Experience SamplingCustomer Discovery is a well-known process, but often one great method is missing: The Experience Sampling Method (ESM).Apr 27, 20162Apr 27, 20162
Martin BöttcherinStep back and take a closer lookTips on Observing and Interviewing PeopleEmpathizing with your target audience is a key success factor. Here are some tips to get the most out of your field trip.Apr 21, 2016Apr 21, 2016
Martin BöttcherinStep back and take a closer lookEmpathize first, build-measure-learn laterYour biased mind sabotages the process. Use it to your advantage!Apr 19, 2016Apr 19, 2016
Martin BöttcherinStep back and take a closer lookAlways buying the perfect gift for your friends? You might be a good product manager.Buying a gift for your best friends is often not easy. But sometimes you just see something and you know that she will like it. And it’s…Mar 11, 2016Mar 11, 2016
Martin BöttcherinStep back and take a closer look3 Books That Will Change How You Think About Organizations And ManagementThe world changes! People change! On the one hand, people expect more from their jobs — they don’t want to work just for the money. They’re…Dec 28, 2015Dec 28, 2015
Martin BöttcherinStep back and take a closer lookWhy all the startup / product management methods don’t work (for you)Probably the problem is not the method, it’s you and your idea. They’re just not good enough.Dec 24, 2015Dec 24, 2015