Martin Böttcher – Medium

Martin Böttcher

Martin Böttcher
in
Step back and take a closer look

How to determine Product-Market-Fit

#1 product-market-fit is a journey and cannot be a time-bound project goal

Sep 10, 2018

Sep 10, 2018

Martin Böttcher
in
Step back and take a closer look

5 Biases every Product Manager should be aware of

Yes, you are acting irrationally! And yes, it’s bad for your success!

Apr 27, 2016

Apr 27, 2016

Martin Böttcher
in
Step back and take a closer look

The Secret Weapon of User Research: Experience Sampling

Customer Discovery is a well-known process, but often one great method is missing: The Experience Sampling Method (ESM).

Apr 27, 2016

The Secret Weapon of User Research: Experience Sampling

Apr 27, 2016

Martin Böttcher
in
Step back and take a closer look

Tips on Observing and Interviewing People

Empathizing with your target audience is a key success factor. Here are some tips to get the most out of your field trip.

Apr 21, 2016

Apr 21, 2016

Martin Böttcher
in
Step back and take a closer look

Empathize first, build-measure-learn later

Your biased mind sabotages the process. Use it to your advantage!

Apr 19, 2016

Empathize first, build-measure-learn later

Apr 19, 2016

Martin Böttcher
in
Step back and take a closer look

Always buying the perfect gift for your friends? You might be a good product manager.

Buying a gift for your best friends is often not easy. But sometimes you just see something and you know that she will like it. And it’s…

Mar 11, 2016

Mar 11, 2016

Martin Böttcher
in
Step back and take a closer look

3 Books That Will Change How You Think About Organizations And Management

The world changes! People change! On the one hand, people expect more from their jobs — they don’t want to work just for the money. They’re…

Dec 28, 2015

3 Books That Will Change How You Think About Organizations And Management

Dec 28, 2015

Martin Böttcher
in
Step back and take a closer look

Why all the startup / product management methods don’t work (for you)

Probably the problem is not the method, it’s you and your idea. They’re just not good enough.

Dec 24, 2015

Why all the startup / product management methods don’t work (for you)

Dec 24, 2015

Martin Böttcher

Martin Böttcher

Hi, I'm passionate about great apps, intuitive and beautiful designs, and products that improve people's lives.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams