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You’re probably here because you are having or you have had issues with IP warm-up. Whether you have your own IPs for email marketing or you work with an SMTP relay service provider, you probably know that you have to warm up your IPs a specific way in order to get to the daily volume you want to hit.

I get this question every time I take a call. “What’s the warm-up strategy?”

For those of you that know me or have had the chance to talk to me or hear me speak at events, the answer is always the same. For everyone the warm-up strategy is different.

At Emercury we go through a series of steps before we decide what your warm-up strategy is going to be. But before I get into that, and I know that’s why you are reading…


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Look, deliverability might sound like a complex subject, but it doesn’t have to be. If you just make sure to avoid some of the most common deliverability mistakes, you’re half-way there.

To make this easier, I’ve compiled for you 13 of these mistakes, and none of them is technical in nature. All of these are easy to fix, and the solutions are included right here, on this very page that you’re looking at.

A lot of marketers put off working on their deliverability because they think that’s “technical stuff” and outside the realm of email marketing. However, here’s the good news — all of these (except one) classify as marketing tweaks. …


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You know that saying “the money is in the list”? It refers to the fact that dollar-for-dollar, email marketing is the single most profitable marketing channel, and it’s unlikely to be dethroned soon.

Provided that your email deliverability, subject lines and email content are at least decent, every single email broadcast that you send will be a moneymaker for you. As will every email automation (or sequence) that you design for your list.

But there is one type of email that beats them all in terms of open rates, engagement and by extension long-term profitability. This is the welcome email. …


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If you’re wondering how to grow your email list, I bet there are at least a dozen things you can implement right now and get immediate and significant improvements.

To help you from procrastinating, I’ve compiled the ultimate guide to get you going. It includes 45 killer tricks you might want to implement starting today.

To make it easier to go through the list, it’s broken down into separate easy-to-digest sections. Furthermore, each item is presented in a simple and easy to digest “straight to the point” format. So let’s get started.

Leverage your existing assets

1) Feature a prominent call-to-action on your homepage

Open up your front page right now. Is a call to action prominently displayed on top of the page? Does the page make it clear that joining your email list is the single most important thing they can do on your site? If not, that’s a good place to start. …


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Affiliate marketing can be very profitable when done right, and it does have its perks over other ways of making money online. In fact, many of our clients make great profits doing affiliate marketing. So you can say I’ve worked with a lot of successful affiliate marketers. And I’ve helped most of them become even more successful.

The one main benefit of doing affiliate marketing is that you can just focus on the marketing side of things. …


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There is just one thing you have to focus on during difficult times in order to retain customers. It will sound simple once I reveal it, but implementing it won’t be easy as it will go against your emotions at the moment. Fortunately, we’ll go into some specific tips and examples about how to implement it.

If you’re like most business owners, at this time you feel like you just want to retreat into a cave. Communicating with or marketing to your customers doesn’t “feel right” and besides “what are you supposed to say?”

The secret however is that this is the perfect time to communicate the most with your customers, as well as potential customers and prospects. This isn’t a time to disappear and be forgotten. If anything, at a time like this you want to over-communicate. …


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COVID 19 has businesses all around the world questioning their very survival, and this is a normal reaction to have. However, what many business owners do not know is the following. The biggest riches and fastest-growing businesses in history were created during crises.

I’m not saying this because I think we should be obsessed with profits during times like these. The reason I give this example is to help you understand that times like these are often an opportunity in disguise.

This is the perfect time to reinvent yourself and your business

Often, as business owners, we get into a routine and forget to innovate and evolve. In fact, we kind of get comfortable and get nowhere near our full potential. It is usually a crisis that motivates us to use our full potential as business innovators and business leaders. …


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You know all those sayings about the importance of first impressions? Welcome emails are kind of like that, except for your business. It is this pivotal moment in the customer journey where you get to make a great impression that influences everything that follows.

And just like real-life impressions, the key is to communicate enough of your value, without overdoing it. This means that you most definitely need to communicate why being on your list is a benefit. But at the same time, you need to keep the welcome email short. …


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Are you trying to learn everything you can about using landing pages for your business? Do you want to see your profits increase? If so, you might want to keep reading.

You see, here at Emercury we specialize in helping our customers get the most out of their marketing efforts. While we are a marketing-automation platform with a central emphasis on email-marketing, what sets us apart is the amount of time we spend helping our customers succeed.


Best Practices for Email Onboarding
Best Practices for Email Onboarding

Before we talk about email onboarding, let’s talk about you and your business first. I bet that your product is great. In fact, it probably has many more benefits and features than most people realize. In fact, I bet even some of your most ardent and loyal customers will often find out they’ve been missing out on and under-utilizing your products or services.

This is normal.

Even if you obsess with making the experience as intuitive as possible, this will still happen. You will never get to a situation where people just naturally discover all of the benefits and strengths of your products and services. You will always have to actually show and demonstrate the beauty of your product to customers and potential customers. …

About

Michael Batalha

I help businesses succeed in Email Marketing | CEO & Founder of Emercury | Entrepreneur | Speaker | Proud Father

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