Staying Relevant: Why a Finance Major Decided to Learn about Digital Marketing

When you’re a young professional, there’s a certain mindset associated with your first 2–3 years out of college. I don’t know if I’d call it optimism, but walking into a company populated by employees that are, on average, 10 years your senior, a part of you takes comfort in the fact that there’s a certain context and experience that you bring to the table simply by being part of the newest generation. In my case, having access to a computer and internet from an early age, meant that I was able to develop a data focused skillset more easily than somebody born a generation ahead of me. This skillset, combined with, what was essentially, a generic business degree, had me looking like a rockstar to my more veteran co-workers.

Unfortunately, as a famous Lannister once noted, I quickly realized that if I wanted to keep my edge, I had to keep learning. Even as early as my second year on the Job, I started noticing that every new hire came on, brought with them the same advantage that I had when I first started. Now, I was the one starting to become obsolete.

Source: Udacity

Luckily for me, a good friend of mine pointed me in the direction of an amazing resource called Udacity.

Udacity is a web based educational platform that offers a wide range of relevant and affordable courses in everything from Web Development, to Business Analytics through certification programs called “Nano-degrees”. Digital Marketing, was the the most recent Nano-degree they came out with, and for me, the data focused guy that I was, enrolling in this program was a no brainer.

The cool thing I found out about Udacity, which is exactly what I was hoping for, was that rather than simply being a series of generic training videos, the instructors put a lot of emphasis on practical knowledge and skills that would be directly applicable to an actual marketing job. Having actually taken a couple traditional marketing courses in college, the difference in material was striking, and I found Udacity’s take on the subject matter to be far more relevant.

Even in my current role as a Business Analyst, I’ve come to realize that acquiring a knowledge of Digital Marketing, has given me a level of context that surprises me even now. Far from a just making the broad statement that it always just being good to learn new things, I actually now strongly recommend Udacity’s Digital Marketing Nano Degree program, to anybody wishing to stay current in a rapidly changing world.