My Journey in a Digital World
Starting from nothing in hopes of creating something.

I have three years of marketing experience and as I continue to grow, I’m looking to the digital marketing landscape to boost my talent. After spending countless hours and days reading “How to” articles about digital marketing, I felt like my head was spinning. So rather than continuing to read every article on the subject, I decided the best way to gain experience is to jump right in and start talking about some of my own experiences so far.
Blogging
I’ve never blogged before in my life so when I started writing this I probably sat in front of my computer for about 30 minutes staring at the screen, drinking coffee and thinking about what I have to eat in the fridge.
I write every day, but mainly email marketing campaigns and social media posts for work. It’s rare in my current position that I have an opportunity to write longer than a few paragraphs or 140 characters.
I think the hardest part about writing is the start. So here’s a couple of tips I picked up along the way that help me when I’m feeling stuck:
- Don’t think, just write. Rather than sitting there waiting for that big idea to come to you, just start writing. Even if it’s not words at all and just a bunch of letters. Sometimes it’s better to keep the momentum going and let the ideas come to you as you write. Sometimes I’ll start writing and if I can’t finish my thought I will literally write “something, something, something” as filler until I come back for a second draft. I learned this from a former manager at a PR firm I worked at while I was in college.
- Write multiple drafts. I know some people can knock out a marketing email or blog post in one draft, but I’m not that guy. I like to think of an idea, start writing and if I get distracted or need to rush to a meeting, I know I can come back later to finish. Also, depending on the piece, I like the opportunity to circle back to my work the next day with a fresh perspective because sometimes I might think I’m writing a killer piece of content and the next day I’ll realize it wasn’t all that great.
- Have someone proof your work. When I have an idea that’s out of the box, I usually like to have a trusted colleague read through my piece to give me constructive criticism. People are generally nice with their feedback as to not hurt your feelings so don’t take their feedback personally if it’s not exactly positive. I remember in college my PR professor would put our work on the screen for the entire class to see and would then tell everyone to rip the words apart. A bit aggressive, but boy did it give me thick skin when it comes to feedback these days. Thank you professor!
The following posts will be a continuation of my experiences as a self-made digital marketer seeking to gain experience in areas where I have none.
Cheers!
