Marianne BerkovichDay in the Life of a First User Researcher“Mighty oaks from little acorns grow.”Jun 19, 20191Jun 19, 20191
Marianne BerkovichThree Ways to Build Empathy when working in Health TechBuilding something for yourself is easy — you know exactly what you’d like. Building something for others is harder since you can’t assume…May 14, 20181May 14, 20181
Marianne BerkovichDon’t Build Stuff No One Uses: Lessons from 3 StartupsThree stories of real entrepreneurs hitting or missing a bullseye because they did — or didn’t — do customer development and what happened.May 19, 2017May 19, 2017
Marianne BerkovichHoning your user research craft: Doing a critique through a “Don’t Leave Data on the Table” classIf you are someone who conducts user interviews, you’ve probably developed a personal style for how you run a session. When you do…Dec 1, 20161Dec 1, 20161