I recently started sharing more of our principles, strategies and tactics in how we’re scaling Pela Case from 0 to 7 figures and now trying to go from 7 figures to 8 figures in GMV. This is meant as a compliment to that writing.

Whether you’re a new direct to consumer eCommerce brand or a large, mature brand/retailer, this is relevant for everyone in the industry.

If you’ve followed some of my other stuff, I have shared before that I don’t fully believe in highly scalable eCommerce as an approach to building these types of businesses. …

Matthew Bertulli

Co-Founder, Demac Media - Co-Founder, PelaCase.com

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