Matthew BertulliProfit First Ecommerce — Lessons from Growing Pela CaseI recently started sharing more of our principles, strategies and tactics in how we’re scaling Pela Case from 0 to 7 figures and now trying…Nov 13, 20172Nov 13, 20172
Matthew BertulliI’ll Have What They’re HavingIn a retail environment where Amazon dominates the majority of the news headlines and captures 53% of market growth in 2016, you’d think…Aug 28, 2017Aug 28, 2017
Matthew BertulliDo Physical Retail Stores Have Multiple Channels?This idea of a single store as having multiple channels sort of hit me like a ton of bricks during a conversation with a 10 store retailer…Aug 17, 2017Aug 17, 2017
Matthew BertulliThe Small Merchant AdvantageIn one form or another we’ve all likely heard the phrase, “strength in numbers.”Jul 28, 2017Jul 28, 2017
Matthew BertulliThe Legacy of Retail In One Number: ZeroI’ve been thinking about this idea of legacy a little more these days. It’s come up a few times in conversation and in some of my reading…Jul 19, 20171Jul 19, 20171
Matthew Bertulli4 Essential Ecommerce Strategies for Manufacturers and Wholesale DistributorsI was recently having coffee with a friend of mine that has pretty deep experience in running what he calls “old school” manufacturing…Mar 3, 2017Mar 3, 2017
Matthew BertulliEcommerce Entrepreneurs Need to Solve Better ProblemsThere’s a scene in the TV Show Silicon Valley that I thought really captured the essence of modern day (2016/17) entrepreneurs. You might…Jan 5, 20171Jan 5, 20171
Matthew BertulliHighly Scalable Ecommerce is ImprobableNasty Gal is the latest but most certainly won’t be the last.Nov 10, 2016Nov 10, 2016
Matthew BertulliThe Future of Work: Is Retail Adapting Fast Enough?All this talk about artificial intelligence, robotics, augmented reality, autonomous driving, high speed hyperloops, and the many other…Oct 13, 2016Oct 13, 2016
