Presenting top performers and key findings from our BFF study. Written By Rina Plapler and Will Biondi. — Presenting top performers and key findings from our BFF study. Written By Rina Plapler and Will Biondi. Introduction Today, entertainers, athletes, politicians, impresarios, and spiritual leaders drive many of the trends, beliefs, and messages we consume. Think about the world we live in and the impact they have on the products…