How technology brands build and maintain Brand Intimacy — How technology brands build and maintain Brand Intimacy by Mario Natarelli and Will Biondi The smartphone has become our window to the world. It is the utility knife of our time, fostering our social connections, communications, entertainment, finances, and even our mobility. Can you think of a brand that doesn’t…

Despite their efforts to improve, airlines struggle to build bonds with customers — Despite their efforts to improve, airlines struggle to build bonds with customers by Claude Salzberger and Will Biondi For the second year in a row, travel is the least intimate industry in our Brand Intimacy Study. In addition to having the lowest average Brand Intimacy Quotient, the industry has below-average…

Rewriting the recipe for success in the consumer goods industry — Rewriting the recipe for success in the consumer goods industry by Mario Natarelli and Will Biondi In our 2017 Brand Intimacy Study, there are a few brands that swim against the current. These brands have successfully built intimacy in well-established industries that are home to more established brands. Amazon leads…

Lessons in building consumer bonds from the most amusing industry — Lessons in building consumer bonds from the most amusing industry by Rina Plapler and Will Biondi In our 2017 Brand Intimacy Study, we were surprised to discover that the Hospitality & Theme Parks category is led not by hotel brands but by two theme parks: Disney Parks and Universal Theme…

Building Intimacy in the Age of Amazon — Building Intimacy in the Age of Amazon by Rina Plapler and Will Biondi Retail is the third most intimate industry in our 2017 Brand Intimacy Study, following automotive and media & entertainment. This is a strong showing, although it ranked second in our previous study. This category contains a diverse…

How does the Apple Watch launch stack up compared with iPhone and iPad launches? — How does the Apple Watch launch stack up compared with iPhone and iPad launches? By Rina Plapler and Mario Natarelli As the Brand Intimacy Agency, MBLM is dedicated to building ultimate brand relationships. We seek to help develop strong bonds and emotional connections between users and brands, largely through technology…

Better understanding how and why women form intimate brand relationships — Better understanding how and why women form intimate brand relationships by Rina Plapler After completing the most comprehensive research and rankings of brands based on emotion, MBLM also wanted to dig deeper to see if and how men and women form intimate brand relationships differently. …

by Mario Natarelli and Rina Plapler as featured in Forbes. — by Mario Natarelli and Rina Plapler as featured in Forbes. Following our extensive study examining the emotional bonds between brands and 6,000 consumers, we asked close to 150 senior marketers to give us their perspectives. …

Decoding Its Winning Brand Formula by Mario Natarelli and Rina Plapler — Decoding Its Winning Brand Formula by Mario Natarelli and Rina Plapler The Amazon brand has not only built a unique business proposition (retail, cloud services, entertainment, technology), but it also dominates part of our Brand Intimacy Report and Rankings. If we asked you to think about the warm and fuzzy…