Examining the emotional bonds this chicken leader has built — Overview Chick-fil-A has shown strong improvement in its Brand Intimacy performance in 2019. It ranks #1 in the fast food category and #10 overall. Chick-fil-A is particularly strong with women and millennials. The Fast Food category ranks 6th out of 15 industries surveyed. Dunkin’ Donuts also showed strong improvement, coming in…

Rewriting the recipe for success in the consumer goods industry — In our 2017 Brand Intimacy Study, there are a few brands that swim against the current. These brands have successfully built intimacy in well-established industries that are home to more established brands. Amazon leads its industry, outperforming older, more traditional retail brands, and Netflix is second only to Disney in…

Helping to solve the big city’s mobility problem — CONTEXT Help to solve the big cities mobility problem. Mobility is becoming a big problem in big cities. Mobility (travel per person in private or public transport and road infrastructure) is a very important aspect as it reflects the quality of life of a city’s population and its productivity. In Mexico…

Taking off with UAE customers in an industry that often remains grounded — Overview Travel is the 10th-ranked out of 15 industries in the 2018 Brand Intimacy Study. The archetype most closely associated with the travel sector is fulfillment: embodying the ability to perform at peak upon demand. Emirates scores highest in this archetype. Emirates Airlines held its #1 spot in the travel category…

Examining Dior’s growth in the Luxury industry — Overview Dior ranks #19 overall and #1 in the luxury category Luxury has ranked seven out of fifteen industries for the past three years Two luxury brands rank inside the overall Top 30, Dior and Chanel

A look back on a year of successfully leveraging emotion — Overview Automotive was the most intimate industry in the U.S. in 2017, slipping to #2 in 2018 behind media & entertainment. In the 2018 Brand Intimacy Study, Jeep showed the most significant improvement in the industry, jumping from #15 overall to #4. Jeep has the second highest percentage of customers in…

Examining Cryptocurrency’s Impressive Brand Intimacy Performance — Overview The crypto industry ranks eighth in our 2022 Brand Intimacy Study. To view our new study, click here. Cardano is the top-ranking crypto brand with a Quotient Score of 52.6. To see Cardano’s brand profile, click here. The crypto industry’s dominant archetype is fulfillment. …

How technology brands build and maintain Brand Intimacy — Overview It’s estimated that more than a third of the global population will be smartphone users by 2020 Brands that leverage smartphones performed better than others in the 2017 Brand Intimacy Study The “smartphone ecosystem” is made up of manufacturers, content/info and services, access, and apps Manufacturers are the most intimate…

Decoding Its Winning Brand Formula — The Amazon brand has not only built a unique business proposition (retail, cloud services, entertainment, technology), but it also dominates part of our Brand Intimacy Report and Rankings. If we asked you to think about the warm and fuzzy attributes the Amazon brand connotes, could you name any? Probably not…