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Build the right thing

Kanban boards help us limit our work-in-progress (WIP) and make current work-in-progress visible. Without a kanban board we often neglect to address work that is stuck or churning.

A kanban board for hypothesis-driven development helps alleviate three pains:

  • It’s difficult to know which experiment has higher priority
  • Results are unclear because too many experiments are running at once
  • It’s difficult to know if we are progressing toward our goal


Hypotheses without measures or predictions are just assumptions. …

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Andreas Trepte

Don’t let the best ideas go unnoticed

“Simplicity is not the goal of Lean UX Branding. It is the by-product of a good idea, modest expectations, iterative executions and ruthless cutting.”—Will Evans & Thomas Wendt, Lean UX Branding

“Lean is about being an athlete, not a skeleton.”—Unknown

We don’t have a logo.

I recently received an email from one of the organizers of LAUNCH Festival in San Francisco. If you haven’t heard, LAUNCH was where Dropbox and other notable startups have made their debuts and subsequently secured funding from investors. …

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PLan de Paris (C. 1900) — Louis Bretez

Out of a silent and subtle mystery emerge images

Defending The Wrong Thing

Something used to trouble me. As I presented design documents to my team they would focus on minor details rather than the big picture. …


Mike Long

Designer of Things — San Francisco, CA

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