Nice Companies Really Do Finish First
David K. Williams
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Business Isn’t “Just Business”

This is a persistent theme of my podcast, Marketing Without the Marketing – that business doesn’t need to be a zero sum game. So I was delighted to see someone else giving voice to the concept that we can all be nice to one another while we do business with one another.

I had to unlearn this from years of corporate publishing houses. Things get ugly when an industry is ill. Now I run my own business, and I try to live by a new set of ideals. I don’t always succeed, but on the whole — what you described in this article actually works. Plus, it just feels better.

I just finished writing a 16-part series on the counterintuitive things that I’ve learned in the process of starting my own business, and I will be sure to reference this article of yours. The first episode launches Monday, here’s a preview of the series.