Mike is a Design Manager in UX at Google where he focuses on fostering the design culture. Prior to Google, he was a co-founder of Cuban Council.
…ost limitless resources, can’t cultivate design expertise in new arenas as quickly as design firms. Design firms are in a position to spread the investment across clients and industries, enabling them to reduce their risk and move quickly.
I don’t see the threat to design firms as existential. There will always be clients that can’t build the right team internally or that want the objectivity and expertise that a design firm offers.