Matt Wells

ow the flows feel on a real…g for Conflicts’ to help find the differences between the ideas and decide the best way to proceed. More often than not, I’ll repeat the sketching process and think about how the promising screens fit into a flow. What comes before this screen? What comes after? After I’ve sketched different approaches to the flow, I’ll create digital prototypes to see how the flows feel on a real device.

… want to cover as much breadth as possible to move your mind from the comfortable into the unknown. If you’re struggling to come up with a new idea, push yourself to do something constrained: What if the menu is a radial? What if it’s only images? What if there are no images? What would Apple do? What would Google do? What if there are no lists or grids? What are different ways to place the most important elements closest to the user’s thumb? For me, more often than not, things start to get interesting after the first ~10 sketches.

Now that all the boxes are filled, look at them and pick a few ideas that look promising. Talk them through with someone and get their thoughts. Forcing yourself to verbalize concepts often reveals new and interesting ideas.