Values, Schmalues…Who Needs Them?
Nov 2 · 3 min read
Ego. When we bought Caiazza Candy, I can say with the benefit of hindsight that “Ego” was one of my values along with things like Image, and Growth. As opposed to almost thirty years later when the are: Integrity, Hustle, Authenticity, Transparency, and Resilience. Ego was the value that led me to many mistakes such as:
- Never listening to anyone, AKA, knowing it all at the ripe old age of 23 when I really didn’t know shit.
- Not taking things slow, I needed to build fast to show everyone how “successful” I was.

