We did a benchmark to understand the situation of the digital experience in banks insurance industry.
We compared several competitors in a qualitative and quantitative research.
The research focused on the key moments in the digital experience. We followed the format of a heuristic analysis to get the quantitative data.
In the quantitative research we compared the digital experience of the competitors and BBVA, translated it into quantifiable data and graphics.
LOC was born as an idea to create a digital service to connect artist and their fans/followers. It intended to be a mixed media platform that would centralize all different media content (audio, video, photograph, text, etc.) in one platform. It would gather all the artists communications through the internet.
For artist, it would offer a place to centralize their audience and get useful data about their preferences.
For audience will be a unified platform where to be updated of all different actions made by the artists. …
A Coruña Smart City is a project of the city of A Coruña. They have an offer of digital services for the citizen, in the environment of a smart city, and they wanted to include a service for tourists visiting the city.
RESEARCH
We wanted to understand how people travel. We gathered a group of people that used to travel and we did a focus group to understand they different experiences and expectations when they are traveling.
We identified different types of users when talking about traveling, based on their ages and personal situation (single, family, friends, children…).
We also…
MariCarmen Trevijano
Design
