We did a benchmark to understand the situation of the digital experience in banks insurance industry.

We compared several competitors in a qualitative and quantitative research.

The research focused on the key moments in the digital experience. We followed the format of a heuristic analysis to get the quantitative data.

In the quantitative research we compared the digital experience of the competitors and BBVA, translated it into quantifiable data and graphics.

MariCarmen Trevijano

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