
The other way is via a platform play that aggregates these brands in a “digital mall” or, even more analogous, on a “digital high street” that ideally enables cross-brand discovery. Platforms, like Instagram and Pinterest, that facilitate lifestyle discovery and reimagine the fun,…
I think the “digital mall” that combines social and lifestyle based discovery with the convenience of a consolidated ecommerce platform is missing in the ecommerce ecosystem today, and Instagram has an edge in achieving this vision for…
… completely changed too. At Minted, my friend and CEO, Mariam, often talked about the idea that the 2008 recession catalyzed a distrust of legacy institutions including big banks and big brands. Consumers, especially recent grads strapped for cash, needed to save money. Internet savvy and trend-conscious, they were not willing to sacrifice style, but they were willing to sacrifice labels. I think this drove a flight to quality and value and threw open the door for micro-brands to compete.